Product Management: Building a Product Strategy (KLplus CPE Course)

man standing at edge of a cliff

Building a solid product strategy is a crucial first step in creating a product that will enjoy a smooth development, meet your user’s most pressing needs and successfully find its place in the market.

In this course, you will learn the key components of a successful product strategy, crucial questions to ask when defining your product strategy, the steps to creating a product strategy, how to build a data-driven product road map, and common mistakes in building a product strategy and how to avoid them.

Please Note: This course is provided by a third party and requires an extra step to obtain the CPE certificate. Upon completion of the course, download your course transcript and go to to request the certificate.

Learning Objectives:

Upon completion of this course, you will be able to:

  • Discover the subject areas that will be covered in this course
  • Identify the key components of a successful business strategy
  • Identify pertinent questions to ask in order to define your product strategy
  • Sequence the steps for creating a winning product strategy
  • Identify the actions an organization can take to increase the chances of success for its product strategy
  • Identify methods for avoiding common product strategy mistakes
  • Identify the key characteristics of product portfolio life cycle management
  • Knowledge Check: Creating a Well-Planned Product Strategy

Estimated Course Duration: 48 minutes (1 CPE)

Delivery Method: Online Self-Study

Field of Study: Business Management and Organization

Program Level: Basic

Advance Preparation/Prerequisites: None


Complaint Resolution Policy/Refund Policy:

For more information regarding refund, complaint and program cancellation policies, please email us at



Protiviti is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: